In the era of President Joe Biden, the White House is conducting press relations differently. Traditionally, the President would engage directly with the press through frequent public interviews to discuss the White House’s stance on a variety of important issues. However, this practice is taking a backseat under Biden’s administration. Biden has so far conducted significantly fewer press interviews than his predecessors. Since taking office, the President has held a single solo press conference and gone on only four interviews with the media. However, he has held dozens of closed-door meetings and virtual conferences with lawmakers and diplomats. The Biden’s administration has a more focused strategy when it comes to press relations: targeting influencers. The White House has regularly reached out and invited influential politicians, athletes, celebrities, and other public figures to the White House for meetings. This approach allows the President to communicate to large people audiences without having to engage in long public interviews. Given the President’s age, this approach may be a savvy one, as it allows for greater control over messaging and avoids any potential deviations from prepared answers. With one-on-one meetings, Biden can stick to the message he wants to communicate. The White House has also invested in social media, utilizing Twitter, Instagram, and Facebook to communicate directly to the public at large. Biden has an active presence in the online world, where he can communicate with millions of people around the world without ever having to step into a studio with reporters. Under President Biden’s leadership, the White House is embarking on a new era of press relations that are less focused on public interviews and more focused on readily engaging the public. By both engaging influencers and utilizing the power of social media, Biden is able to communicate with a larger audience than ever before – without having to face the constant barrage of questions and criticism that comes with public press interviews.