Recently, Mike Pence’s campaign has been struggling to gain momentum as his money issues, staff changes, and low enthusiasm leave potential voters questioning his ability to lead the nation. Notably, the fundraising numbers have dropped drastically from the prior months due to an increase in overall expenditures. Additionally, the campaign has been forced to lay off multiple staff members and replace them with volunteers to try and make ends meet.
These financial troubles compounded with a distinct lack of enthusiasm has made it difficult for the campaign to utilized new technologies or undertake extensive outreach. Coinciding with these struggles, pro-Trump Super PAC’s, notably Great America, have been refocusing their efforts on outreach programs lacking the same financial resources and effectiveness. Unfortunately for the Pence campaign, this has made it difficult for them to keep up with the demands of modern campaigning.
Despite the struggles, the Pence campaign remains hopeful that they can still bring the campaign to a successful close. They plan to focus the remaining time on voter outreach and pushing their conservative message through grassroots efforts. This has included an increased emphasis on religious organizations which have traditionally been reliable sources of support for the GOP.
Regardless of the political leanings of the observer, one can’t help but feel for the struggles the Pence campaign is going through. Financial dramas aside, the key here is ensuring that all the resources are used appropriately so that the candidate can still effectively communicate his message. Thankfully, it appears that the team is doing all they can to optimize their operations going into election day.