In recent years, the rise of generative Artificial Intelligence (AI) has been astounding. Generative AI allows machines to create new outputs from given data inputs, unlike other forms of AI such as predictive AI, which only refines existing data. Generative AI has a wide array of applications, from medical and automated imaging to creative media and more. For investors, this can mean big returns especially in companies developing and using this technology. With this in mind, we’ve compiled a list of 12 leading generative AI stocks to watch; from the biggest to the latest entrants in the space. 1. ChatGPT: ChatGPT has quickly become the go-to platform when it comes to generative AI development, revolutionizing the way AI-trained services are able to interact with humans. Despite only launching in 2021, ChatGPT’s stock price has skyrocketed over the past few months, making it a standout performer in the generative AI space. 2. Google: Google is no stranger to AI, having developed its own in-house generative AI software. Google AI currently focuses heavily on Natural Language Processing (NLP) as it relates to applications for machine learning and generative AI. 3. Microsoft: Microsoft’s generative AI division has long been a cornerstone of its business, with the company regularly rolling out new AI-driven products and services. Microsoft Azure is home to a large suite of AI solutions, and Microsoft’s generative AI engine Tay is already driving significant improvements in marketing and customer service automation. 4. NVIDIA: NVIDIA has been a big player in the space for a long time, regularly developing new solutions in generative AI. Its popular CUDA platform is the backbone of most AI-driven projects, and the company’s portfolio includes cutting-edge speech and image recognition. 5. OpenAI: OpenAI has been making waves since its launch in 2015, and is one of the most prestigious AI labs in the world. The company is currently developing its own generative AI software, GPT-3, which has already been used in a range of applications, including machine translation, natural language processing, and automated customer service. 6. IBM: IBM is an industry leader in AI, and the company’s Watson AI platform is a powerful tool for developing generative AI-driven solutions. IBM AIX is also one of the most reliable AI software offerings on the market. 7. Salesforce: Salesforce has invested heavily in AI, and the company’s Einstein AI platform is a popular choice for businesses looking to implement generative AI. Salesforce’s AI services enable users to automate tasks and get insights from the customer data they accumulate. 8. Amazon: Amazon has long been a major player in the field of AI, thanks in part to AWS, its cloud-based platform for AI projects. Generative AI is already an essential part of Amazon’s business, powering its customer service and natural language processing offerings. 9. SAP: SAP has been investing heavily in AI for a few years now, and its Leonardo platform powers a range of generative AI-driven solutions. SAP is also partnering with a number of research institutions to develop new AI solutions. 10. Adobe: Adobe has been a leader in the space of creative AI for some time, and its Sensei platform brings together the power of generative AI with creative design capabilities. Adobe’s generative AI-driven marketing solutions are already revolutionizing the digital marketing landscape. 11. Apple: Apple has been steadily introducing AI into its products over the last few years, from Siri to their cutting edge neural engine. Apple’s generative AI-driven solutions can be found in apps, and is also used for core services such as natural language processing. 12. Intel: Intel’s range of AI-powered solutions includes generative AI, with the company continually developing new systems and services to take advantage of AI advancements. Intel’s OpenVINO software allows companies to develop and deploy multiple AI models in production. Each of these 12 generative AI stocks has already proved itself as a leader in the space, and is sure to create even more innovation as AI progresses. Whether you’re a seasoned investor or just starting out, these stocks are sure to be worth a look.