Gold has always been a reliable source of financial security for investors and has traditionally been seen as a source of “insurance” in times of instability. However, when it comes to investing in precious metals, there may be more potential in silver than gold. Rich Checkan, the CEO of Gold Rich Financial Group, believes that Silver is a much better long-term investment than Gold. According to Mr. Checkan, Silver has the potential to outperform Gold over the long run because of its unique properties and features. Historically, Silver has had a higher industrial demand than Gold and has been used for a variety of different uses. In terms of electrical conductivity, Silver is one of the best conductors of electricity. As a result of this, Silver is used for a variety of different electrical equipment purposes, from joint wires and computer circuits to some of the latest nano technology products. Silver is also used in a variety of medical applications, including wound care and certain types of medical tests, and has a massive demand from the jewelry sector. Additionally, with technology advancing, Silver has made its way into the tech sector, often combined with other metals, such as Copper, to create specialty alloys. All of these various different uses throughout various sectors contribute to the massive demand that Silver has. However, the key difference between Silver and Gold is the cost. Silver is much more cost-effective for investors and for industrial uses. This cost-effectiveness makes it a very attractive investment when compared to Gold, and with the right management and risk approach, investors can make lucrative returns from Silver investments over the long term. In conclusion, Silver may have been overlooked for quite some time but Rich Checkan has made it quite clear that Silver should not be taken lightly. Silver may not be as reliable as Gold in times of financial uneasiness but over the long run, Silver can, and does, outperform Gold in many areas. With increased demand and affordability, Silver should definitely be considered for people looking for investment opportunities in precious metals.