The world of financial markets is always on the move, going up and down. However, one of the few consistent commodities in the world’s markets is Bitcoin. It’s no wonder that it’s become one of the most sought-after investments across the globe. The currency gained a lot of attention after its introduction in 2009 and with its available total create of 21 million, it has become one of the few key currencies approached by both companies and investors. Bitcoin offers users the unique opportunity to transact without relying on third parties, such as traditional banking institutions or third-party intermediaries. By eliminating these middle-men, transactions are able to take place at a much faster rate and at a lower cost. In addition to its ability to send and receive payments quickly and without the requirement of a third party, Bitcoins offer a greater level of privacy and security. The transactions are completely irreversible and encrypted, meaning that all transactions are kept secure and private which offers a higher level of security to users. Many investors in the United States have recognized the incredible potential of this currency and have begun investing in it. In November of 2016, Bitcoin took the world by storm by reaching a record high of US$779. Many experts believe that this initial success is only the beginning and that it will continue to grow in value over the years to come. Several businesses, such as Expedia, Microsoft, and Overstock have already started accepting Bitcoin as a form of payment. This has created greater confidence among companies, as they can now trade with ease and complete security. As Bitcoin continues to grow in popularity, financial experts are quick to point out that it is not without its risks. As a decentralized currency, it is not insured or regulated by any government or central bank, and its value often fluctuates accordingly. Investors and buyers should, therefore, exercise caution when investing in Bitcoin and make sure to always do their own research and due diligence. It is also important to note that even if Bitcoin is a viable means of investment, it should only be done as part of a larger portfolio and with an understanding of the risks involved. Despite the uncertainty surrounding Bitcoin, its continued success is undeniable. Numerous investors across the globe have put their trust in its ability to both provide a secure form of payment and create profits over time. Its longevity in the marketplace, along with its rising value, suggests that it will likely remain a popular form of investment.