As small and medium-sized businesses (SMBs) have been adopting technology at an accelerated rate in the last decade, the cyber security landscape has become more complex than ever. And according to Integrated Cyber CEO Chris Hupman, the cyber security market for these businesses is an untapped market with billion-dollar potential. In an interview published by Godzillanewz.com, Hupman warned of the potential risks associated with the increasingly digital nature of SMBs. He stated: “Small and mid-sized businesses are becoming more aware of the need for cyber security, but don’t understand the complexity of implementing and maintaining the necessary strategies and solutions.” And this lack of understanding, according to Hupman, has opened up an opportunity for vendors and service providers to become involved and take advantage of the huge potential revenue that the SMB cyber security market can generate. He added: “Given the growing sophistication of cyber threats, there’s a great opportunity for service providers to fill the need by offering services that are tailored to the specific needs of small and medium-sized businesses.” These services, which range from threat management and cybersecurity assessments to managed services and training, can help SMBs protect their data and assets from sophisticated cyber threats. Additionally, the services can also help SMBs to comply with a variety of regulatory, contractual, and security requirements that could otherwise be difficult and costly to handle in-house. Hupman concluded by saying: “It’s a billion dollar market, just waiting to be tapped. Service providers are in a great position to capitalize on the opportunities the SMB cyber security market presents, and those that have a clear understanding of their SMB clients’ needs are the ones that will be most successful.” The SMB cybersecurity space is indeed a largely untapped market. With the right combination of products, services, and solutions, SMBs can benefit from cost-effective and efficient cyber security, and service providers can benefit from the billion dollar potential that the SMB cyber security market presents.