With the 2020 election just around the corner, tensions among Democrats over the chance of President Joe Biden being reelected are beginning to mount. As polls remain largely unchanged and refusal to participate in the upcoming debate clouds the future of the former vice president, many Democrats have begun to fear that the incumbent may not be able to win in November.
However, the Biden campaign has been working diligently to assuage such anxiety. With an emphasis on turning out the vote and outspending Republicans on the airwaves, the Biden campaign hopes to finally sway the polls in its favor.
One important aspect of the Biden campaign’s strategy has been an effort to court new voters. For instance, the campaign has launched several initiatives targeting youth voters, as well as investing billions of dollars in grassroots organizing, emphasizing messaging that speaks directly to an audience of voters more likely to turn out than in years past.
The campaign has also committed to investing heavily in digital media. In addition to spending millions of dollars on digital and radio ads, the Biden campaign has invested in digital tools such as get-out-the-vote tools, text-message-based voter registration, and even virtual campaign events in an effort to reach as many potential voters as possible.
Furthermore, the Biden campaign is placing a particular emphasis on battleground states. Joe Biden and Kamala Harris have conducted extensive travel in these states in order to build a strong grassroots network of support. The campaign has heavily invested in early voting initiatives in states like Florida, which are seen as key to the success of the President’s campaign.
These moves by the Biden campaign have done much to ease the anxiety of many Democrats up and down the ticket. Although fears about the incumbent’s chances of reelection remain, there is now greater confidence in the Biden campaign’s ability to turn the tide in its favor.