The economic outlook for the coming months is looking bullish, particularly in the more cyclically sensitive areas. One sector that is exceptionally strong year-round is the television market, and the current trends suggest that the outlook for Mem TV markets heading into the end of this year is looking especially strong. In the US, there continues to be robust consumer demand for television programming. Spending on traditional cable, satellite, and streaming services was up 10.4% over the course of the year, reaching nearly $200 billion. Consumers have been paying a premium for premium services like streaming services, as well as for the sports-only packages offered by the large pay-TV providers. In addition, consumers are using more time-shifted viewing, which has led to an uptick in VOD services such as Hulu and Netflix. Meanwhile, the global television market is also experiencing substantial growth. This year, global TV revenue is expected to hit $56.8 billion, compared to $53.3 billion the year prior. This growth is being driven by increasing investment in digital technologies and platforms – both in new entrants such as Amazon and Apple, as well as in existing players including Netflix and Hulu. In the context of a larger economic environment that is showing signs of recovery, the prospects for the TV market in the second half of the year are even more promising. Ad spending on TV is on the rise, with US ad spending expected to exceed $60 billion. This is being driven by an increased demand for higher quality, higher priced services including streaming services and specialty networks. This is good news for content producers and distributors, as well as for advertisers. However, it is also good news for consumers, as rising demand is putting downward pressure on prices. The increased competition in the space has resulted in a larger variety of choices, lower prices, and more extensive content packages that are available for today’s consumers. Overall, it is clear that the television market in both the global and the US markets is in a bullish mode heading into the end of the year. The increasing demand for content and services, coupled with the larger variety of choices available to the consumer are both positive indicators for the overall industry. It is likely that the industry will continue to show growth for the foreseeable future, making it a wise investment for companies in the space.