It was recently announced that TGI Fridays, an iconic American restaurant chain, would be closing 36 of its underperforming locations across the United States. The announcement came as a surprise to many, as the chain had been experiencing a resurgence following the implementation of several new initiatives, such as a new menu and a focus on more healthy options. The closures are in response to an internal evaluation of the chain’s performance, with 36 locations across 18 states being marked for closure. Specific locations have yet to be named, but the decision affects nearly 10% of the chain’s total US locations. Despite the closures, the chain remains committed to providing great service to its customers. TGI Fridays remains committed to further improving its existing locations, and is also looking at expanding into new markets. It is currently testing delivery in 11 markets, and the chain is also looking to develop partnerships with popular delivery companies, such as DoorDash and GrubHub. This decision by TGI Fridays is a response to the rapidly changing market for casual dining establishments. Customers are increasingly looking for convenience, with the desire to dine in or pick up an order quickly and easily. Customers also want a broad selection of choices that cater to their dietary preferences or restrictions. TGI Fridays is in the process of reinventing itself in order to meet the needs of consumers in an ever-changing market. With its new initiatives, the chain hopes to remain a leader in the casual dining space. Despite the closure of some of its locations, it is clear that TGI Fridays will continue to be an important fixture in the US restaurant market for years to come.