The eco-conscious movement is taking center-stage in the food industry, and Starbucks is embracing this wave of change. In a recent announcement, the popular coffee chain has revealed they will be accepting reusable cups for drive-thru and mobile orders. The decision has been made in alignment with Starbucks’ sustainability goals to reduce their environmental impact. Taking an eco-friendly approach, reusable cups will now be welcome in participating stores, where customers can simply recycle their empty cup upon the completion of their order. This new initiative positions Starbucks as a leader in the food-chain industry who has been proactive in reducing plastic waste. The reduction of single-use cups is expected to reduce their environmental footprint by an estimated 200,000 cups each day. The positive implication of this is that Starbucks is creating a less wasteful future for everyone. “We are proud that by expanding our reusable cup program to our drive-thru and mobile orders, customers now have more opportunities to recycle their cups and help us reduce our environmental footprint,” stated the spokesman for Starbucks. Customers can look forward to eliminating the need for single-use cups by bringing their own containers to the store. Furthermore, customers can also take advantage of Starbucks’ new rewards program, where each customer who brings their own reusable cup earns them 10 Bonus Rewards points per order. This exciting announcement from Starbucks serves as an example to other businesses that taking a sustainable approach is possible. Companies now have the responsibility of looking for ways to reduce their footprint by actively encouraging customers to recycle and reuse items. Doing so is necessary to ensure a sustainable future for all.