Delta Airlines recently announced more changes to their frequent flyer program following a major backlash from their customers. The airline, which is the second largest in the United States, had previously implemented an unpopular set of changes that focused on tiered earned miles and more restrictive flight plans.
The new program will adjust some policies to make the program more accessible for loyal customers and increase the benefits for frequent travelers. The changes will be applied to both Delta SkyMiles program participants and those enrolled in Delta SkyMiles Partner Programs.
The new changes will reduce redemption requirements in certain tiers and spend categories, including double miles awards for grocery and drugstore purchases. Additionally, those who qualify for redemption at a higher tier will receive bonus miles when eligible.
Overall, customers should now expect more generous rewards when they fly. Delta also announced the return of Delta’s seasonal upgrade programs, offering passengers more frequent availability to their choice of a business or first class seat.
In addition, Delta is increasing the number of seat options that are available for upgrades, as well as the rate of mileage accrual for certain popular international routes. The airline is also expanding its status match program, where customers can match their loyalty to competing airlines and receive matching SkyMiles benefits.
Delta’s new updates to its loyalty program are a reflection of the airline’s commitment to providing its customers with the best experience possible. Between the more accessible benefits and increased rewards availability, Delta is proving that their customer incentives are still going strong.