The talk of ‘pharmageddon’ is one of the most contentious debates in the world today. As pharmaceutical companies continue to raise prices in the United States, patients are finding it increasingly difficult to fend for themselves. To make matters worse, the current administration has made several attempts to deregulate the pharmaceutical industry, creating further adversity for the average consumer. Recently, a group of grassroots activists known as ‘Pharmageddon’ have begun rallying to challenge the status quo. The group’s mission is to ensure that affordable medications are available to everyone regardless of their financial ability. The activists have utilized social media to draw attention to the current issues surrounding medication pricing in the United States. They have staged protests outside of pharma giants such as Pfizer, as well as larger pharmacy chains such as Walgreens and CVS. The group is determined to challenge the power of big pharma and promote change in the industry. The ‘Pharmageddon’ protests have had a major impact on the pharmaceutical industry. In some cases, activists have been successful in convincing companies to lower their prices, or in some cases, cease in their operations. This is having a significant impact on independent pharmacies, which are increasingly feeling the pressure from larger corporations. Independent pharmacies are crucial to rural and underserved communities, which rely on them for their medication. If the ‘Pharmageddon’ protests continue to gain momentum, it could result in the closure of many independent pharmacies which could be devastating for these communities. To help prevent this, activists have proposed a few key solutions. One such solution is the introduction of a national prescription drug price cap. This could help to ensure that individual companies cannot take advantage of the system by raising prices too high. Ultimately, the ‘Pharmageddon’ protesters are determined to make a change to the current system which is failing so many people. Despite the risk of closure it could bring to independent pharmacies, the activists are determined to make sure the voices of the people are heard and that everyone has access to affordable medications.