As more and more consumers turn to digital payments, security is now at the forefront of their minds. With the recent spike in imposter scams, a digital payments app, Zelle, is taking action to help its customers. As highlighted by a recent article in Godzilla News, Zelle recently announced that it is initiating a process of refunds for users who have been hurt by these imposter scams. Through this initiative, the app will cover losses incurred by customers due to these scams, as long as they report the incident within sixty (60) days of it occurring. Zelle is striving to ensure that theirs is a secure and safe environment for conducting payments. Through the policies and initiatives they have implemented, such as strong authentication, customer education, customer fraud notifications and now refunds for victims of imposter scams, they are looking to raise the security bar in the digital payments industry further. Commenting on the initiative, Nicola Acosta, the spokesperson for Zelle has said: “We are committed to providing a safe, easy way to pay and be paid, and applying the most reliable and secure technology to provide users with a seamless digital experience. Look forward to providing additional ‘safe guard’ features to our customers, to further protect them from issues like fraud” Imposter scams are a serious problem that have the potential to harm both businesses and consumers. Zelle’s efforts to protect their customers are commendable. Their innovative approach should be lauded, and could serve as a benchmark for other payment apps to follow. The refunds are a result of Zelle’s proactive efforts to ensure protection of customers, whose payments have been compromised due to fraudulent activity. Such initiative is crucial for protecting users of digital payments, which is only going to proliferate in the months and years to come. It’s encouraging to see companies like Zelle taking concrete steps to protect user’s data, money and privacy. We hope more digital payment companies follow Zelle’s lead in this regard.