For travelers booking flights and hotels this holiday season, it’s shaping up to be an interesting year. Not only are airfares and hotel rates expected to be lower than in recent years, but the travel industry is gearing up for an influx of Boomers and other seniors. One of the main reasons for the lower fares and hotel rates is the increased competition in the industry. Many low-cost carriers have entered the market, offering more lower cost flights. Meanwhile, there are an increasing number of budget hotel chains, as well as new home-sharing sites like Airbnb, so travelers have plenty of options when it comes to accommodations. At the same time, many airlines and hotels are offering discounts and other incentives to attract travelers. The predicted influx of Boomers and other seniors is also causing the industry to shift its focus. Airlines and hotels are offering more amenities and services tailored to this demographic, such as priority boarding, early check-in and discounted rates. They are also looking to provide more specialized services such as medical assistance and transportation. Another interesting trend is the rise of the “digital nomad.” Digital nomads are a growing number of people who are working remotely and traveling the world. This trend has resulted in an increased demand for flexible bookings and more options when it comes to accommodations. Finally, social media and other digital platforms have made it easier for travelers to connect with other travelers, and for businesses to reach and interact with their target consumers. Companies are now taking advantage of these platforms to market their offerings and get more travelers interested in their services. All of these factors are contributing to an exciting time for travelers this holiday season. With everything from lower fares and hotel rates to more specialized services, travelers have plenty of options. And, with the rise of the digital nomad, the possibility of extended travel is more feasible than ever. So, for those looking to get away for the holidays, it looks to be another interesting year!