Red Lobster, the seafood restaurant chain, had recently implemented a new promotion — unlimited shrimp for just $15. It seemed too good to be true, and it turns out it was. Red Lobster recently announced that the success of the promotion was too much for the company to handle. It was so popular, and so attractive with its price point of $15, that customers came in droves to take advantage of the offer. The big draw of the promotion was the fresh, succulent shrimp that Red Lobster has become known for. But the flood of customers overwhelmed Red Lobster’s kitchen staff, leading to long wait times and a drop in the quality of the food. Red Lobster was forced to pull the promotional deal, and apologize to customers who were affected by it. The unlimited shrimp promotion has been around for a few years, and is an important part of Red Lobster’s marketing strategy. It was originally meant to get new customers in the door with the promise of a great deal on a tasty seafood meal. However, it seems the popularity of the offer exploded this time around, leaving Red Lobster with no choice but to pull it. Red Lobster has taken steps to ensure that a similar situation won’t happen in the future. They have implemented a new system to monitor the number of customers during popular promotions, as well as improved their kitchen staff numbers and efficiency to handle big crowds. The unfortunate end to the promotion is an important lesson for Red Lobster, and for all businesses that offer promotional deals. It’s important to be aware of the potential for huge demand for a great deal, and plan accordingly. Otherwise, a business can quickly become overwhelmed by the success of their own promotion.