McDonald’s Aims to Open Nearly 9,000 Restaurants and Add 100 Million Loyalty Members by 2027
McDonald’s recently announced plans to open 8,000 new restaurants and add 100 million loyalty members to their ranks by 2027. This news comes as part of the company’s larger ambitions to become a modern quick-service restaurant (QSR) leader in innovation, technology, hospitality, and convenience.
The new restaurants include various franchise formats, such as drive-thru restaurants, express formats, kiosks, and delivery services. This plan is designed to help McDonald’s expand their customer base and better serve global markets, by leveraging digital tools, menu innovations, and convenience.
McDonald’s stated goal is to grow its customer base from its current 75 million to 175 million by the end of the decade. The company’s the loyalty program, McDonald’s Rewards, is a key factor in achieving that target. The program is designed to provide customers with exclusive offers and rewards for repeat visits and purchases.
The company is aiming to focus on sustainability in the coming years. Part of that plan includes reducing waste, increasing recycling and composting of materials, and providing ethically-sourced and environmentally-friendly packaging options. McDonald’s also has plans to become an entirely cage-free company by 2026.
Furthermore, the new plans include plans for a long-term commitment to diverse and minority-owned suppliers to achieve “global supplier diversity goals.”
This ambitious plan for growth and sustainability comes as no surprise since McDonald’s continues to be an industry leader in convenience, hospitality, and innovation. Moreover, the company’s commitment to customer satisfaction and loyalty are sure to pay off in the long run.