Costco, the worldwide retailer, sold more than 100 million dollars in gold bars in the last quarter of 2019, a number which was met with surprise and admiration from many.
Gold, a precious metal, has been used inTo invest for centuries by those seeking security and sound return in uncertain times. Costco’s quarter-long sales record marks a significant event for the precious metal, as it seems to be undergoing a revival in some portions of the world.
The increasing demand for gold at Costco can be attributed to its status as a safe-haven asset. With the world economy still in a volatile state, it is no wonder that many investors are turning to the precious metal, as it is widely considered as a “safe” investment.
However, it is not just investors who have driven the unexpected sales of gold at Costco. Consumer demand for the metal appears to be on the rise as well, due to the rise of cryptocurrencies such as Bitcoin, which have been growing in popularity in recent years. It appears that many average shoppers are turning to gold as an alternative investment, believing it to be safer and more stable than the digital currencies.
Additionally, gold has played a huge role in jewelry. From engagement rings to antique pieces, gold has long been a favorite of the fashion industry and many shoppers. As the price of gold continues to stabilize, it is likely that consumer demand for gold accessories will remain strong throughout 2020.
It is clear that Costco’s surprising results can be attributed to a number of factors. While many investors are turning to gold in response to the volatile global economy, everyday shoppers and fashionistas alike are finding the metal an appealing option as well. As the metal continues to stabilize, the demand for gold at Costco is likely to remain strong throughout the upcoming year.